We provide strategic advice for the development of strong and effective trade mark portfolios in Australia and globally. Our commercially pragmatic approach at every stage of the process, from searching, filing, protection and enforcement, will assist in driving the best brand strategy through your business. We understand what makes an effective trade mark strategy which supports your business goals and helps to maximise the value in your brand.

We provide a central point of contact for protection of trade marks not only in Australia but across the South East Asian and Pacific regions, and through trusted associates, across the globe. Our approach is to bring the same expertise to protection of trade marks wherever needed.

Our trade marks team has a wealth of experience across the full range of trade mark protection and portfolio management services including:

• brand creation and selection advice
• trade mark strategy and pre-filing advice
• trade mark clearance searches
• trade mark filing, prosecution and registration
• trade mark opposition, non-use removal and revocation proceedings
• negotiation and settlement of trade mark disputes
• enforcement and infringement advice
• trade mark renewals and post-registration maintenance
• trade mark watching and monitoring services
• due diligence, audits and portfolio reviews
• domain name disputes
• labelling and regulatory compliance advice
• customs watch programmes.

A trade mark may be a word, device/logo, slogan, packaging get-up, product shape, colour, combinations of these, or indeed, almost any aspect of branding that serves to differentiate your products and services from those of your competitors.

Our specialist trade marks team provides commercially-focused assistance at every stage of the protection process. We are on hand to provide information and guidance to ensure the outcomes you achieve are practical and align with your business strategies.

If obstacles to use or registration of a trade mark are encountered, our focus is on the formulation and application of cost-effective processes and strategies to achieve the best possible outcomes.