Particularly valued for its facility with difficult marks, it provides "creative ideas and strategic advice for the development of a strong and effective trademark portfolio".

Members of the FB Rice trade marks team have been singled out for their expertise:

Contentious trademark opposition and removal proceedings are a specialisation of Gail Hill, whose prowess in the field earns her great respect.

David Franklin "knows exactly what he's doing" and is seen as a "friendly but very strong" competitor by his peers.