Design registrations protect the way something looks, patent applications protect how it works. Discover the advantages of filing design registrations over patent applications, and what kind of protection this will offer.
Design registrations protect the way something looks and not how it works. They can protect products that have new design innovations only, or that have new design and technical innovations. However, if a competitor can make a competing product look sufficiently different to the design of a product that is registered, even if they achieve similar technical advantages, they may avoid infringement. Design protection, therefore, offers weaker protection for technical innovations than patent protection. However, for many design innovations, they may provide the only form of registered protection available. Further, in combination, patent and design protection can provide a formidable barrier to competitors.
See more information on our registered designs service offering below.